![]() Scott Wakeman, director of marketing for Checkers Drive-In Restaurants Inc., and the company’s ad firm, Fitzgerald & Company in Atlanta, turned to the six-year-old digital media upstart Woven Digital. Still, it did not want a typical campaign. Ross applied to purchase the Carol City franchise last summer, he seemed so genuine in his affection for the fast-food chain that Checkers recognized a marketing opportunity as straightforward as a drive-through. ![]() ![]() “I went to Checkers.”Ĭheckers does not typically pursue celebrity endorsements. “I made $30 a day from 8 in the morning to 8 at night,” Mr.
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